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Jason Tate: "Yes, vinyl prices are going up. No, I don't feel bad."


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Yeah, SRC jacking up the price is not supporting the bands. I bet you the band makes maybe a dollar on each of these if that.

 

 

As a distributor, yeah sure.  But the fact that they mark up the prices as much as they do isn't fair to the fans.  The band is getting the same paycheck no matter what price hot topic decides to sell it as.

 

Perfect example to these.....

 

http://www.shopradiocast.com/products/The-Mars-Volta-%252d-De%252dloused-In-The-Comatorium-2XLP.html

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Surely even if they do bump the price up they have sold another 1000 records which a band wouldn't of sold. Hot topic appeals to kids who wouldn't necessary go hunting in their local record shop/online.

Hot topic wouldn't sell records if there was a very small profit/risk of losing money. The fact they do is getting more people into records and physical formats which is surely a good thing for all bands?

They get people into the fetishization of the physical format as a frame-able novelty that comes in pretty colors and limited editions. Those people then get bummed when albums put out by established bands/labels don't have colored variants/hand numbering/180 gram weight, so labels begin to cater to this type of customer and the next thing you know $20+ is the norm for new LPs, and every garbage dollar bin filler is repressed as a $30 "limited edition". I'm not saying Hot Topic is solely responsible for this shift, but I don't think doing CD-cut splatter reissues of nostalgia trip albums is doing anything positive for the format. Read the blonk splatter series thread, there are people who already owned regular pressings of just the albums they wanted, and then bought the whole series just to, I guess, have them all match? I don't want anything to do with that line of logic!

So I care more about why people are getting into vinyl than about raw numbers. The people who make music I care about have always and will always make vinyl because they don't see it as a "collectors item".

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I can understand where Tate is coming from.  I don't necessarily agree with his comments, because it IS a total bummer that I have to spend ~$70 on two Jimmy Eat World albums I love - especially when I'm doing it somewhere that isn't a secondary market.  I don't have that kind of money to blow on a day-to-day basis.  Given that the price of a CD is usually around $9.99, it makes sense that vinyl would be a little bit more expensive, but current prices on records are beginning to drive me out of the market.  I look at a record like A Day To Remember's "Common Courtesy" as a prime example of this.  I love ADTR, I have owned copies of both Homesick and For Those Who Have Heart in the past year.  Those together cost me around, if not less, than the price Hot Topic is selling Common Courtesy for right this moment.  I don't love Tigers Jaw by any stretch of the imagination, but I owned "Two Worlds" for a while.  I'd definitely pick up their new record if it was priced better than it is.

 

The price of vinyl right now is taking away the option of a listener to just binge shop and buy a record just to check a band out that they've heard good things about.  Of course, due to the digital world kind of paving the way for music consumers to listen to an artist before spending any money on them, it isn't as big of a deal, but it still sucks for someone like me who would love the opportunity to use vinyl as a way to really get into a band.

 

Hell, look at The Hotelier.  I downloaded there album, listened to it only a couple of times.  I checked their thread on here and everyone was absolutely raving about them.  I found a link to buy their record and saw that the price was actually pretty good, and I swooped in because everyone loved it.  Now, I listen to that damn thing all the time.  The point is, the current market driving up prices is tough for collectors to individually buy multiple records at one time, or in a reasonable stretch of time, or to check out bands they really haven't listened to a heck of a lot (unless it's an indie label or something).

 

It is good that labels have found a way to make money again, but it's kind of disappointing that they've taken such a price gouging stance on getting to where they are now.  At the same time, it's hard to blame them.  We do the same thing to them all the time... I remember when Hot Topic was running Buy 1 Get 1 for $1 or half off or whatever, and people used 50% off codes to go along with what was already a pretty good deal... myself, along with tons of other board members absolutely took major advantage of it.  The consumer is just as bad when we're given the opportunity.  We're all about the deals on here, while some people in this world don't really care and are used to overspending on a record, as eBay sales have shown throughout the years.

 

No matter what, there is no right answer to this problem that is beginning to occur.  I don't see Hot Topic having a huge problem selling out Blink-182 represses at the price they're choosing.  Sure, some records they're selling at the current prices are going to sit in stock for a while, but they're still making a shit ton of money.  If people stopped paying the prices, the prices would go down.  If the interest in vinyl wasn't so insane right now, the prices they sell for now would drop as well.  Regardless, it sucks to be a buyer in a sellers market, especially when you're a college student and don't have a job that can really properly fund the collection anymore.  But, still, I spent nearly $70 on two Jimmy Eat World records just because they're my favorite ones by the band.

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It has come to my attention that the average price of a record has gone up incrementally in the last two to three years. We have seen Hot Topic, Shop Radio Cast, Music on Vinyl and other companies buy the rights to albums to get them produced on vinyl for the first time or reissued. With this buying and selling of rights to music the price of the product has increased via these outlets. In an example look at the recent reissues of Blink 182's catalogue or the reissues of some of the early Mars Volta records. These records when they initially came out were much cheaper than they are now. Which leads me to say that vinyl is a craze. That is why the prices are going up. People that understand supply and demand have taken the artist out of the equation and bought up the rights to their music to make a profit. After all we do live in a capitalist society.

I have a problem paying 31.99 for a record that can be manufactured for $12.25. I just do. I know that barely any of that ~200% profit is going to the artists that actually make the music. I understand that a record is something tangible and I do have to pay a premium for that at this point in time but where do we draw the line?

The numbers do not lie. There are many vinyl pressing plants located in the United States that have specials on vinyl production. But lets not even look at the specials. Lets max out the possible amount of money one company can spend on getting something pressed. Keep in mind these are big companies with a lot of money to spend and a lot of money to gain. After all we are still buying the releases aren't we? For the example I am using I am going through United Record Pressing, a plant in Nashville Tennessee that presses most, if not all of Jack White's crazy releases. I am on their 12" record cost calculator. The first thing I do is change from a single LP option to 2XLP option, then I change the amount of records from 500 to 1500, lets be realistic, if a business can't sell 1500 units of something it isn't worth their initial investment. We increase the number to 1500 units, and I am changing the weight of the record from standard vinyl to 180 gram audiophile vinyl. I change the option from sending in a CD to emailing in WAV files, because a click is simpler than mailing a CD and we want a higher quality mix don't we? The next step I complete is the colored vinyl portion, everyone loves colored vinyl so it has to be colored, all 1500 on a custom color because if it isn't unique we won't buy it. Then we go to the labels, we don't want one plain color label, we want the upgrade. 2 colors. Now most people who press records might get their own jackets but since we're a big business and we want a one stop shop we're going to get our jackets from URpressing too. PREMIUM gatefold jackets. We are going to have the nice people at URpressing insert the records into our jackets and also offer a digital download and have them shrink-wrap our release. Now the total cost for the business is 17,355.00 without shipping. Let's be super generous and add 1000$ for shipping. So we're at 18,355.00 for 1500 records. That's 12.24 per 2XLP set. How do we justify the markup to 31.99? I can see purchasing this record with all the premium upgrades for 24.99 because lets be honest. There are a lot of upgrades most that are not even used in current represses. Those Hot Topic Blink 182 records are not 180 gram vinyl so let's subtract the 2980.00 Brings the price per unit with shipping down to 10.25 a 2XLP set. But wait, we aren't getting digital downloads and they don't have to put the digital downloads into the sleeves either, let's remove that 490.00 and that gets us down to 9.92 per 2xLP. Oh my God! You're telling me these blink 182 reissues are not 2xLPs? My bad! Let's reduce it down to 1xLP and see the cost. Wow! That brings our cost down to 7.31. But they are charging 19.99 for these in the store.

Normal retail survives by marking things up 100% So let's do the normal retail thing and mark up our release 14.66. That seems like a VERY FAIR price for the album. Hell, I'd even go up to 17$ so they can recoup some of the expensive licensing costs. OMG How could I have forgotten, this particular press I was thinking about was actually 2700, not 1500. Let's change that. That brings our cost per album with the amazingly high quality jacket and the custom color down to 5.02 after shipping. They are selling this album at around 300% profit.

At least with the new Jimmy Eat World Reissues it's a little more tolerable. Those records are 180 gram color vinyl with gatefold jackets and they are double LPs. The cost can't be determined because we do not know how many they are actually pressing. If they are pressing something like 3000 of each, which wouldn't be outside of the realm of thinking, it would cost around 9$ per 2xLP with all the PREMIUM UPGRADES. List price 31.99. Still around a 200% profit margin.

Lets not forget, like all crazes we are taking something very cheap to produce and marking it up incredibly. Crazy bones, those were pieces of fucking plastic. Pokemon Cards, those we're pieces of cardboard with foil. Baseball cards just like Pokemon cards, some minus the foil. Vinyl records are just another craze. But I don't agree with Jason Tate. I don't feel okay paying 31.99 for an album. I feel okay paying 13-18$ and I can still do that with smaller labels like Red Scare, Asian Man, Dischord, Topshelf, and No Sleep (if I left you out I am sorry). I can still go to shows and pick up albums for 12$ from bands like Modern Baseball or The Hotelier. I can revel in the past when I bought 100$ worth of albums from Saddle Creek and I got a personal email from someone named Nate at the company thanking me for making such a big purchase. Or when my friend bought five or six albums from Red Scare and a special OOP surprise was included in her order.

People are good at manufacturing rarity, rarity sells, that's why presses /100 or /300 sell out in a few hours. But people still buy the 2nd, 3rd, 4th, and 26th press of an album. So I hope the craze dies out, but I also hope that vinyl stays around.

And just to let everyone know, when Shop Radio Cast or someone else represses Brand New's Deja Entendu /1500 on silver vinyl with a polaroid of Jesse's dick (hand numbered by Adam Lazarra (just playing dude)) I will still buy it for 100$. I'm just like everyone else that is feeding the craze. There are viable ways to keep cost of records down. I don't want fancy bullshit. I want a black 120-180 gram record that was mastered by someone who owns a fucking turntable.

 

http://wordsturnstyles.tumblr.com

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