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PO: Purity Ring - 'another eternity'


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I'll hook you guys up with a full review in 4 hours or so considering that I listened to shrines exclusively for 2 weeks straight, I feel like I'm qualified to speak on the album.

 

 

better than shrines 25/10

 

Favorite tracks: Stranger than Earth, Flood on the Floor

 

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Probably the weakest review I've ever read.

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I could give you guys a full review, but judging by the -5 I got, I figured y'all didn't want that. If you really want me to write an in depth review I could, and would be more than happy to.

 

I would like to read your review :)

 

I haven't listened to this yet, I think I'm just going to wait until I receive the record I ordered. I can't wait to see them in June! 

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It's strange to think it's been almost three years since the 2012 debut of Edmonton Alt-pop, Witch house, synthpop, {Insert your own buzz genre here}, "whatever you what to classify them as", duo Purity Ring, and even 3 years since finding them in late 2012 I still haven't quiet be able to coin this band into a single genre, whether it be due to Megan James' sickeningly cute almost bubble gum pop-esque vocals, and morbidly dark lyrics, to Corin Roddick's trap influenced, future pop instrumentals, nonetheless what ever it is, this band is truly a mover and shaker in the modern music age. When Shrines came out in the summer of 2012 there was truly nothing like it out at that point, this mix of Clams Casino, Animal Collective, Crystal Castles and Sleigh Bells, blew though my speakers at every chance. But that was 2012, and it is now 2015.

 

With modern pop music getting more and more experimental as each day passes and a new Alt-pop artist emerging every 3 hours, it is becoming harder and harder to bring something as completely fresh to the table as shrines did in 2012, and sadly 2015's Another Eternity does fall victim to lack of freshness, to an extent. While the album doesn't feel completely derivative it didn't captivate me the same way that shrines did at first listen, it's singles left me  apprehensive that this band would fall victim to the sophomore slump, but as I got more listens under my belt, I began to fall head over heels in love with Another Eternity.

 

The production of Another Eternity is modern and simple, similar to that of artists like MØ or FKA Twigs, expect with a Purity Ring twist. This Purity Ring twist is best noted on the track Flood on the Floor. Flood on the Floor opens with high hats, kicks, and sample that grabs the attention of not only yourself, but those 8 car lengths behind you. The track is the best example of Purity Ring's new found use of soundscape, something somewhat lacking in Shines. Flood on the Floor captivates you with it's stings hidden under layers of a clean synthesized bassline and James' poetic lyrics of growth and change. "I wasn't think about you" James' voice echos out, as the overdone 'trap clap' rolls across the left and right channels.

 

Something thing that we don't see much of in Another Eternity is the in your face sampling of Megan's voice that put purity ring on the map, this may be due in part to the larger less wispy, fuller sounds, found on Another Eternity. Those reverb slathered samples of yester-album have been replaced with a more somber, safer type of radio friendly samples of her voice, mixed with EDM arpeggios that if found on say a Porter Robinson record would be dismissed as campy or cheesy. I for the most part find this change positive, especially at a point in time which the production style of Shines is starting to feel less and less, modern and more "the sound of the early 2010's" Although this trade in sound does leave the album in position that can be somewhat boring and stale at times, like in the cheap 808 snares of Dusty Hymn, or the punching yet soft bass and harp samples of Bodyache.

 

The highlight of this change in production style is best noted in the last 2 tracks of the album, Sea Castle and Stillness in Woe, a simplicity and minimalism is found in two closer tacks, a skill that 2012's Shuck didn't get quiet right.

 

Purity Ring sounds different this time around, but not completely different, this album isn't groundbreaking in technique, but it is groundbreaking in execution. Purity Ring brings together influence, after influence to create something that is truly their own. A sound that in the somewhat saturated Alt-pop market is still for the most part pretty fresh and unheard of

 

This album is Shrines for 2015, an album that isn't for everyone, but is bound to be a cult classic and a huge influence to the millions teenagers trying to get into musical production.

 

With all that being said this album is a perfect 10 front to back, a mature follow up Shines that doesn't stray too far from the familiar, but doesn't sit on comfortable either. Another Eternity has been and will continue you to be one of the most delightful releases of 2015.

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I came here just see how long one sentence could be and boy was I surprised to see that the longest sentence was only 327 words considering some other posts I've read on here that I can't remember right now so I'll maybe get back to it at a later time when I listen to this band tomorrow or something if I remember to and have the time/motivation.

But really, taking the time to write out a review/opinion/synopsis of stuff you like is pretty cool. Definitely makes you think about what you've heard a little more.

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I feel like Shrines is more of a cult classic than Another Eternity is trying to (or will) be. AE sounds like their sell-out record, with ten out of ten songs begging to be remixed into huge club bangers, tapping into the pop-edm market. Part of it may be that they didn't want to make Shrines 2, part may be that they wanted to hit a larger audience, but they made a markedly different album while managing to stay true to the vision laid out by their first album and made a damn good album as a result.

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It's strange to think it's been almost three years since the 2012 debut of Edmonton Alt-pop, Witch house, synthpop, {Insert your own buzz genre here}, "whatever you what to classify them as", duo Purity Ring, and even 3 years since finding them in late 2012 I still haven't quiet be able to coin this band into a single genre, whether it be due to Megan James' sickeningly cute almost bubble gum pop-esque vocals, and morbidly dark lyrics, to Corin Roddick's trap influenced, future pop instrumentals, nonetheless what ever it is, this band is truly a mover and shaker in the modern music age.

 

Holy fuck of a run-on sentence

 

#blacklivesmatter

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Just got this e-mail from the record label.

Hi Everyone,

We wanted to give you a heads up that the color of the vinyl from the 4AD webstore changed from white to clear. There will be no white vinyl in the US.

If this somehow affects your order please email [email protected]

I think I prefer clear. But I assume some are checking / numbers right now
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  • 2 weeks later...

I broke and downloaded the leak while waiting for the LP to arrive. on first impression it's not bad, maybe even better than what I was expecting, but nowhere near Shrines. it's pretty basic sounding in general, nothing really caught my attention the first time through. maybe it's a grower, but I'm a bit let down. I don't see myself putting it on repeat for weeks at a time like Shrines.

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