Back to Vinyl: Office Turntable

[bgdesign]

Discuss:  

[Rip]

Still probably better than a Crosley.

[konk]

Dumb because the phone wasn't actually reading the record. I don't even know if the record was real.

[bgdesign]

Dumb because the phone wasn't actually reading the record. I don't even know if the record was real.

 

Thanks Mr. Wizard but I meant as a promotional tool. The record is real, but the player is digital and run on a QR code.

[IanRees]

From a marketing standpoint it's a really good idea

[konk]

So what's the point? Seems like a waste of money to me. Maybe not though if the record is real and the stupid player box probably didn't cost that much. I'm not really into marketing though. I'll let the music speak for itself.

[IanRees]

The point is to get people to actually hear the music instead of toss it in the trash. Sometimes you have to convince radio people to give something a chance, this is a smart foot in the door.

[marc32137]

As someone who works in radio, I dig this idea. Though most radio stations should have at least one turntable handy.

[TFP]

That is really cool and I think a great way to get critics attention. 

[steventangent]

I think it's cool.

[somethingvinyl]

Analog fun with a digital device.

The song was recorded digitally, I presume, so the only thing 'analog' is the packaging which is still transmitted...digitally. Or electronically, whatever.

Still, what a cool marketing idea.

[KevinShishko]

I think I'd be so confused if someone gave that to me that I'd have no choice but to mess around with it til I figured out how to hear the music.

[ronniegwilliams]

this is pretty awesome, the key here is to peak the interest of the listener, in this case being PR or marketing, which it most definitely would

[The Vool]

From a marketing standpoint it's a really good idea

 

This!

 

That's the way to grab attention...imagine label responsibles sitting in front of a shitload of demo cds...no one's going to listen! Always the same...but then you come up with this and BOOOOM!!! (as long as it's not the same music as in the video)

[stl_ben]

I want....if anyone knows someone who got one...

[sjb2k1]

that's pretty neat - it certainly would get my attention

[lexicondevil]

Brilliant marketing idea. It is something they would probably show other people and therefore the mission was accomplished. I wish the music wasn't terrible, I'd want a copy just for fun.

[michaelmanfredi]

I approve

[collectivemike]

Am I understanding this right? It's basically a mailer that is shaped like a turntable, where you use an app and pretend to play it on the 'table' but the music comes out of your iPhone? 

 

It's a good marketing idea but I feel like it might be a hassle - especially with publications that get plenty of vinyl sent their way.

[Youinreverse]

Am I understanding this right? It's basically a mailer that is shaped like a turntable, where you use an app and pretend to play it on the 'table' but the music comes out of your iPhone? 

 

It's a good marketing idea but I feel like it might be a hassle - especially with publications that get plenty of vinyl sent their way.

I'd imagine if it was being sent to a publication that got a lot of vinyl, they could just throw it on their office turntable instead of hassling with the iPhone app.

[collectivemike]

I'd imagine if it was being sent to a publication that got a lot of vinyl, they could just throw it on their office turntable instead of hassling with the iPhone app.

 

Yeah, that's true. But at that point, isn't that no different than just sending a CD/record? If they have a turntable, there's no use for the app.. they'll just take the record and throw it on the bottom of the pile (or toss it out).

 

I'm just nitpicking. It's a cool idea and would definitely bring in a ton of listeners. 

[Youinreverse]

Yeah, that's true. But at that point, isn't that no different than just sending a CD/record? If they have a turntable, there's no use for the app.. they'll just take the record and throw it on the bottom of the pile (or toss it out).

 

I'm just nitpicking. It's a cool idea and would definitely bring in a ton of listeners. 

I think in this case of a large publication, something is bound to be thrown out whether it be a CD or a record. I think where this idea really shines is the smaller publications that have less incoming mail/experience with records. Just my two cents here. Plus, I see it as a similar situation as what Boards of Canada did with their teaser for their new album by randomly releasing a snippet of a song on vinyl. I'm sure there wouldn't have been nearly as much buzz about it if they just released a snippet of an MP3 on a music blog or whatever. There was a certain excitement about it.

[deletedunknown]

I tend to feel creative marketing has a short shelf life since it's often times not practical. Also reminds me of a story a professor once told me about a student of his who tried to apply to a design firm way out of his league. The guy wrote his resume on a shirt and sent it to the firm. Scored him an interview, but not a job.